Excellent article about the research from several researchers about Tweets that are compelling and those that are turn-offs. This and the original research are both great reads.

“One piece of advice: Nix the “sandwich tweets.” People do not care what you are eating for lunch. (Specifically: “Sorry, but I don’t care what people are eating,” “too much personal info,” “He moans about this ALL THE TIME. Seriously.”) Twitter, as a communications platform, has evolved beyond nascent Twttr’s charmingly mundane updates (“cleaning my apartment”; “hungry”) and into something more crowd-conscious and curatorial. Though Twitter won’t necessarily replace traditional news, it increasingly functions as a real-time newswire, disseminating and amplifying information gathered from the world and the web.