IQ depends upon social context? If this research is proven to be true it could change how we measure and understand IQ. ““This study tells us the idea that IQ is something we can reliably measure in isolation without considering how it interacts with social context is essentially flawed,” said coauthor Steven Quartz, Ph.D. “Furthermore, this suggests that the idea of a division between social and cognitive processing in the brain is really pretty artificial. The two deeply interact with each other.” .